Pictory Pricing Explained
By Ajith Pinninti, founder and CEO of DistilBook · Published October 13, 2026
Ajith builds AI tools for explainer and motion-graphics video: DistilBook, and Framenet AI before it.
Pictory has four plans: Starter at $29 a month ($25 billed yearly), Professional at $59 ($35 yearly), Team at $199 ($119 yearly) and custom Enterprise. Plans include video minutes and AI credits each month, and there is a 14-day free trial instead of a free plan.
How much does Pictory cost?
Pictory costs $29 a month on Starter, $59 on Professional and $199 on Team, or $25, $35 and $119 a month billed yearly. Enterprise is custom.
Prices and plan limits were read on each vendor's own pricing page and help centre on 13 October 2026. Pricing changes often, so check the vendor's page before you buy.
| Plan | Monthly | Billed yearly (per month) | Video minutes a month | AI credits a month | Users |
|---|---|---|---|---|---|
| Starter | $29 | $25 | 200 | 100 | 1 |
| Professional | $59 | $35 | 600 | 500 | 1 |
| Team | $199 | $119 | 1,800 | 2,400 | 3 and up |
| Enterprise | Custom | Custom | Custom | Custom | 10 and up |
Is there a free version of Pictory?
There is no free plan. The 14-day trial includes 15 video minutes, videos up to 5 minutes, 720p output and 50 AI credits, and trial downloads carry a Pictory watermark.
What limits does Pictory have?
Generated videos run up to 30 minutes at 1080p. Minutes reset on the 1st and do not roll over, and extra minutes are sold in the app at a price Pictory does not publish. SCORM export is on Enterprise only.
Who is Pictory best for?
Marketers and creators who turn articles, scripts and webinars into videos built from stock footage, captions and AI voices.
Is there an alternative to Pictory for teaching videos?
When the video has to explain an idea, the visuals need to show the idea itself. DistilBook turns a PDF, Word file or notes into a narrated explainer with an original illustration for each idea, in 19 whiteboard and motion-graphics styles and 20 languages. You approve the script before anything is drawn. Signup gives 10 free credits with no card, enough for the first slide, and paid plans start at $20 a month, or $14 a month billed yearly, with your logo on every paid plan.
Pictory remains the stronger option for marketing videos built from stock footage and for editing recorded webinars by transcript.
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